Penhaligon’s Boutique Opens at Bluewater

Penhaligon's Storefront


Traditional British perfumers, Penhaligon’s, has opened their first standalone store in the South East. The retail and leisure destination Bluewater is now home to the new 253 sq ft boutique. The store offers the brand’s full range of fragrances and grooming products. The Kent based store is one of a handful of Penhaligon’s standalone stores in the UK.


“We are very pleased to have opened our doors at Bluewater and begun trading at such a popular destination. We look forward to sharing our passion for fragrance via this first regional store, and introducing people to our unusual and distinctive collection of fragrances and grooming products,” said Lance Patterson, chief executive of Penhaligon’s.


Penhaligon’s has joined a prestigious line-up of some of the world’s biggest brands found at the South East shopping centre. The perfumers are on the lower Guildhall next to fashion brand Reiss.


In addition to fragrances, Penhaligon’s also sells a range of bath and body products. Another product they offer is candles.


“The store opening is a wonderful addition to the lower Guildhall and Bluewater’s premium offer as a whole,” the portfolio director at Land Securities, co-owner and asset manager of Bluewater, Russell Loveland said. “Penhaligon’s is a distinguished brand, which will heighten Bluewater’s stellar line-up and further distinguish the centre as a leading retail and leisure destination.”


Other recent openings at Bluewater include Jigsaw, Tesla, Mint Velvet, LK Bennett, and the signing of Michael Kors.



Panoramic of Bluewater shopping centre
Bluewater Shopping Centre 2009

Bluewater covers 240 acres. Included in the space is the six car parks that provide over 13,000 spaces. As a result, the shopping centre is the fourth largest in the UK. Only MetroCentre, Trafford Centre and Westfield Stratford City are bigger. While elsewhere in Europe only Cevahir Mall and Shopping City Süd are bigger. Inside you’ll find 300 stores, over 60 bars, restaurants and cafes along with a cinema screen and 3 anchor stores.


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