LEGO Flagship Store to Open in London

Concept Visual of new flagship store


London’s Leicester Square is set to be the home for the new LEGO flagship store. The new landmark store will be the biggest LEGO Brand Retail Store in the world. This is due to the store standing two floors tall and spreading over 5,420 sq ft. This will consequently make it a must see tourist attraction for anyone who finds themselves in the capital.


Scale models of both the Houses of Parliament and Big Ben are set to sell in the store. The Big Ben model will even include a scale version of the Big Ben bell. More than 200,000 bricks are being used to build the Big Ben model. Therefore it will take an estimated 2,280 hours to complete. Once completed, the model will dominate both levels.


Furthermore, the new flagship store will boast interactive technology. This technology has not yet been seen in any of the currently existing LEGO stores. In addition to the technology, the store will present a host of other exciting features. These will include a LEGO retail environment, exclusive product sets, hands-on building areas, building demonstrations and a Pick & Build Brick Wall.


“We want to inspire and develop children across the globe through creative LEGO play experiences, and our LEGO Brand Retail Stores allows children, parents and fans to explore the many different LEGO products while getting a truly unique and immersive experience of the LEGO brand,” said Loren Shuster, executive vice president and chief commercial officer at the LEGO Group.


“I am looking forward with excitement to November 17th, where children and parents are invited to experience a world beyond their imagination as they venture for the first time inside the new store. I am sure that the unique brick-built symbols of London featured in the store will excite fans worldwide as well as in the UK.”


Lester the tea-drinking LEGO Minifigure will also be exclusive to the Leicester Square store.


The opening is set to take place on November 17th.


The LEGO Group


The LEGO Group currently owns and operates 130 LEGO Brand Stores worldwide. The new central London location is set to be the 14th in the UK alone. The Danish family-owned company also has several amusement parks around the world.


While it was found back in 1932 it wasn’t until 2015 that it became the world’s largest toy company, in terms of revenue.


IKEA to Open London Pop-Up Restaurant

IKEA Presents The Dining Club

Design for the storefront of the dining club


IKEA, the Swedish home furnishings retailer, are to open a DIY pop-up restaurant in London. From 10 -25 September 2016, the N&C showrooms on Shoreditch High Street will be transformed into a ‘do-it-yourself’ dining experience. The restaurant will enable customers the opportunity to host their own diner party with up to 20 guests. The so-called Dining Club will be completely free and you won’t have to worry about the washing up!


Customers can book a slot to host a brunch, lunch or dinner party, with their friends/family. They will take over the restaurant, choosing from a range of modern sharing dishes to cook. After the entertainment of you and your 20 guests working together with a head chef to cook the meal, you will finally be able to dig your teeth into your very own delicious dish.


First of all, once you arrive, IKEA food experts will help you choose the menu for a three-course meal. There’s a range of everything from ceviche to carpaccio, smoked fish to pork belly and white chocolate cheesecake or Rulltårta for dessert.


“The dining club is an exciting venture for IKEA which encompasses the sentiment that cooking together makes that everyday functional task of eating more enjoyable and adds wonder to our everyday lives at home,” IKEA UK and Ireland country marketing manager, Laurent Tiersen said. “It’s a natural progression from the cooks TVC and sits with a campaign we are labelling “It Starts With the Food”, which is all about inspiring people to rediscover the joy of the kitchen, after our insights showed that people are spending less and less time cooking and eating together.”


While you socialise with your group after the meal, the washing up will be taken care of.




Due to high demand the number of slots available will be limited. The experience is restricted to 3 slots per day during its run, opening at 10am and closing at 10pm.


For those customers without a booking, there will also be an IKEA shop with homewares for sale.


The Dining Club is located at…

N&C Showrooms

3-10 Shoreditch High Street

E1 6PG