Waitrose Values Message

Display By Design were asked by Waitrose to create a way to display their values message in store. They were looking for something pleasing to the eye whilst effectively getting the message across.

For this project we decided to take advantage of our in-house laser facilities to etch the message onto the board. We changed the intensity of the laser to highlight keywords.

The board was then fitted with split battens so that it could be easily mounted in store with no visible fixings.

Furthermore we had to keep sustainability in mind. Initially we were making prototypes using a bamboo plywood board. In the long run we concluded that this wouldn’t be as sustainable as other options. In conclusion, this lead us to look at more man-made boards that were FSC approved.

We sampled various board laminates and veneers before finding the best effect for our client.

For more information on our laser and etching services click here


The Waitrose Value Message

5-9 Chartwell Drive, Chartwell Drive industrial Estate, Wigston, Leicester, LE18 2FL,
T: +44 (0) 116 2880051
F: +44 (0) 116 2880132
E: sales@displaybydesign.co.uk